Market Research, Analysis, & Comps

Over the years, I’ve perfected my formula for how I sell and market real estate in Southern California. I’ve been through a lot, and have experienced all of the ups, downs and mistakes that have helped shape me into who I am today. Although I am only 34 years old, keep in mind… I have

By: Frank DePino | December 9, 2022 The luxury real estate industry is a very lucrative market. In this specific industry, the residences built under the luxury umbrella get grander and more state of the art. Because this market is trending up, luxury real estate marketing materials are in demand as a way to help

Are you a luxury real-estate agent looking to increase exposure with high-quality marketing materials? Then, this guide for selling luxury homes is for you!Going digital will help you reach new milestones that include higher ticket pricing and faster closing. Read on to discover the top marketing strategies used to impress buyers through high-converting and attention-grabbing

The luxury real estate sector is precisely one of the most lucrative industries because of the enormous demand in recent months, specifically in the residential markets. Many luxury properties are available at exorbitant prices. Real estate agents require customized marketing ideas that reach the correct audience to sell them. There are several ways to boost

The global luxury real estate market has gone from strength to strength in recent years, with new international markets emerging and mature markets seeing bolstered demand. With this ongoing growth has come a huge increase in supply, with developers identifying opportunities and competing aggressively at all premium price points. Today, the opportunities are abundant but the

The bigger the house, the bigger the check! That’s the motto of luxury real estate agents, professionals who are at the top of their industry and cater to a select clientele with a lot of money. The luxury market can be very different from mid-range homes. Below, we break down some of the biggest differences

Today I am going to be talking about how to find luxury home buyers that want to work with you! Now, “luxury” in this post means higher priced listings so in some places like California it could mean multi-millions and in Clearwater, FL it could mean high $900,000 to a million. Back where I grew

Learn this luxury real estate marketing system to penetrate new communities and increase sales production in higher priced neighborhoods.  Learn the importance of coming from contribution with your systematized marketing efforts to add value to potential clients over time.  Before utilizing this system and the corresponding script below, first watch as Central California’s top luxury real

Not all buyers are in the market to purchase The Legendary Beverly House or a 50,000 square-foot estate with panoramic views of the beaches, West Side, the Hollywood Hills, downtown Los Angeles and the San Gabriel Mountains. In fact, most aren’t. According to the National Association of Realtors®, only 9 percent of first-time and repeat

5. You Must Nail the Price If you don’t get the list price right, you’ll struggle to sell any home. However, it’s even more important with a luxury home. Make sure you know exactly how to price a luxury home or you could struggle to land any listings. Inexperienced agents will attempt to price a